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Privacy Policy

Data protection is a matter of trust and your trust is important to us. In order for you to feel safe when you visit our websites, we adhere strictly to the legal regulations when we process your personal information. Here we want to inform about our collection and use of data. The following privacy policy explains what information is collected from you on our websites. We also describe which of this data we process and use and how this happens. You will also find out who you can turn to in this context.


In this Privacy Policy, we use the term “personal information” to describe information that can directly or indirectly identify a natural person. We do not believe that personal data includes information that has been anonymised or aggregated in such a way that it can neither be used with the help of other information nor in any other way to identify a specific natural person.
No information will be resold to third parties.

Personal data controller:
The Active Brands Group Scandinavia AB (corp. No. 559008-0171, hereinafter referred to as "ABG") is responsible for the processing of your personal data regarding purchases www.rehband.se


What personal information do we collect about you as a customer and for what purpose
The purposes for processing your personal data at ABG are:

 

1) Be able to complete purchases at ABG

Actions performed

Delivery (including notification and contacts regarding delivery)
Identification and age control
Payment management (including analysis of possible payment solutions, which may include a check against payment history and collection of credit information from Klarna)
Handling of complaints and warranty matters

Categories of personal data

  • Name
  • Social security number
  • Contact information (eg address, e-mail and telephone number)
  • Payment history
  • Payment information
  • Purchase information (eg which item has been ordered or whether the item is to be delivered to another address)


Legal reason:
Fulfillment of the purchase agreement. This collection of your personal data is required for us to be able to fulfill our obligations under the purchase agreement. If the information is not provided, our commitments cannot be fulfilled and we are therefore forced to deny you the purchase

 

2) Enable targeted marketing

by e-mail, text message and other channels based on your previous purchases or use of ABG's channels. In order to communicate relevant information and offers to you, we analyze the information we have collected in various ways, e.g. by sorting customers into different customer segments.

Actions performed

The creation of your personal offers and general offers, customized news, product recommendations, inspiration
Analyzes of the data we collect for the purpose. Based on the information we collect (eg purchase history, age, gender and stated preferences), we make an analysis that can result in you being sorted into a customer group (so-called customer segments)

Categories of personal data

Contact information (e-mail and telephone number)
Customer segment (information about which customer segment you belong to, eg age and gender)
Purchase and user-generated data (eg click and visit history)
Specified customer choices regarding products and services

Legal reason:
Legitimate interest. The processing is necessary to satisfy our legitimate interest in communicating personal and relevant information and offers to you

 

3) Be able to handle customer service matters

Actions performed

Communication and answering any questions to customer service (by phone or in digital channels, including social media
Identification
Investigation of any complaints and support matters (including technical support)


Categories of personal data

Name
Social security number
Contact information (eg address, e-mail and telephone number)
Your correspondence
Information about time of purchase, possible errors / complaints

Legal reason:
Legitimate interest. The processing is necessary to satisfy our and your legitimate interest in handling customer service matters

 

4) Be able to evaluate, develop and improve ABG's services, products and systems

Actions performed

Adapting services to become more user-friendly (eg changing the user interface to simplify the flow of information or to highlight features that are often used by customers in our digital channels)
Production of data for the purpose of improving goods and logistics flows (eg by being able to forecast purchases, inventories and deliveries)
Production of data to develop and improve our range
Production of data to develop and improve our resource efficiency from an environmental and sustainability perspective (eg by streamlining purchasing and delivery planning)
Give our customers the opportunity to influence our range
Development of data to improve IT systems in order to generally increase security for the company and our visitors / customers
Analyzes of the data we collect for the purpose. Based on the information we collect (eg size, age and gender) you are sorted into a customer group (so-called customer segments) for which analyzes are then performed on an aggregated level using deidentified or pseudonymised data, without any connection to you as an individual. The insights from the analysis form the basis for which products are purchased and how we develop the website
Categories of personal data
Age
Sex
Place of residence
Correspondence and feedback regarding our services and products
Purchase and user-generated data (eg click and visit history)
Technical data regarding devices used and its settings (eg language setting, IP address, browser settings, time zone, operating system, screen resolution and platform)
Information about how you have interacted with us, ie. how you have used the service, login method, where and for how long different pages have been visited, response times, download errors, how to reach and leave the service, etc.
Legal reason:
Legitimate interest. The treatment is necessary to satisfy our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.

 

5) To be able to carry out and manage participation in competitions and / or events.

 

Actions performed


Communication before and after participating in a competition or event (eg confirmation of entries, questions or evaluations)
Identification and control of age
The selection of winners and the mediation of any winnings
Categories of personal data
Name
Social security number or age
Contact information (eg address, e-mail and telephone number)
Information provided in competition entries
Information provided in evaluations of events
Legal reason:
Legitimate interest. The treatment is necessary to satisfy our and your legitimate interest in managing your participation in competitions and / or events.

 

6) To be able to fulfill the company's legal obligations.


Actions performed

Necessary handling to fulfill the company's legal obligations under legal requirements, judgments or government decisions (eg the Accounting Act, the Money Laundering Act or the rules on product liability and product safety, which may require the production of communication and information to the public and customers about product alarms and product recalls in the event of a defect or hazardous to health)
Categories of personal data
Name
Social security number
Contact information (eg address, e-mail and telephone number)
Payment history
Payment formation
Your correspondence
Information about time of purchase, place of purchase, possible errors / complaints
Legal reason:
Legal obligation. This collection of your personal information is required by law. If the information is not provided, our legal obligation can not be fulfilled and we are therefore forced to deny you the purchase.



Recipient of data where the recipient is a personal data assistant
In cases where it is necessary for us to be able to offer our services, we share your personal information with companies that are so-called personal data assistants for us. A personal data assistant is a company that processes the information on our behalf and according to our instructions.

We take the help of other companies that process your personal data on our behalf and according to our instructions. This applies to e.g. companies that provide IT services and companies that help us with mailings.
If an order is placed for an item that is sent directly from the supplier, ABG will send over the information needed to be able to complete and fulfill an order from the supplier.

When you use Chat and / or FAQ, Imbox may handle and store the personal information such as. phone number, first and last name, address, e-mail, IP number that you enter to be able to log in and save history from previous chats.


Recipient of data where the recipient is an independent data controller
We also share your personal data with certain companies that are independently responsible for personal data. The fact that the company is independently responsible for personal data means that we are not in control of how the information provided to the company is to be processed. When your personal data is shared with a company that is independently responsible for personal data, that company's privacy policy and personal data management apply. Independent personal data controllers with whom we share your personal data are:

State authorities (police, tax authorities or other authorities) if we are obliged to do so by law or in case of suspicion of crime
Companies that offer payment solutions (card redeeming companies, banks and other payment service providers)
Klarna
will collect personal information about you in connection with payment. Klarna is thus responsible for personal data for such personal data in accordance with Klarna's terms

Companies that handle general goods transport (logistics companies and freight forwarders).
Freight forwarders will receive the personal information required to be able to complete and deliver an order in accordance with the fulfillment of the purchase agreement.
Freight forwarders in this case are:

PostNord
DHL


Storage period
We only save personal information as long as necessary, then they are deleted.

We will save personal information for 36 months after your last purchase to be able to help with any warranty / complaint matters. Thereafter, we will de-identify your personal data, which means that we remove all identification possibilities so that the data that is further processed can no longer be linked to you as a natural person.

We will save personal data for direct marketing 12 months after your last purchase, you can choose to end direct marketing mailings before then

In addition, we save your information during the time we are obliged to do so in order to fulfill legal obligations, e.g. regarding accounting.



Your rights
Right of access:
We want to be open and transparent about how we process your information. If you want to gain insight into the personal data processing that we do in relation to you, you have the right to request information about the processing. (Ie information on purpose, categories of personal data, storage period or the criteria for determining the storage period, information on where the data was collected from and the existence of automated decision-making including information on the logic behind and the significance of the processing).

You also have the right to receive an electronic copy of your personal data processed by us if you make an application electronically.

If we receive a request for access, we may ask for additional information to ensure that information you want to receive and that we disclose the information to the right person.

Right to correction:
You have the right to request that your personal information be corrected if the information is incorrect. Within the framework of the stated purpose, you also have the right to supplement any incomplete personal data.

Right to delete:
You have the right to have your information deleted, we will then remove all personal information that we have no legal requirement to save.

Right to restriction
You have the right to request that our processing of your personal data be restricted. We will inform you if the restriction on the processing of personal data ceases.

Right to object to a certain type of treatment:
You have the right to object to treatments that are based on a legitimate interest that we have if you have personal reasons concerning the situation. However, we may continue to process your information, even though you have opposed the processing, if we have compelling legitimate reasons for the processing that outweigh your interest in privacy.

Direct marketing (including analyzes performed for direct marketing purposes)
You have the opportunity to object to your personal data being processed for direct marketing. The right to object also includes the analyzes of personal data (so-called profiling) that are performed for direct marketing purposes.

If you object to direct marketing, we will discontinue the processing of your personal data for that purpose as well as discontinue all types of direct marketing measures.

Of course, you have the opportunity to say no to mailings and personal offers in certain channels, e.g. you can choose to only receive offers from us via email, but not sms. In that case, you should not object to the processing of personal data because we then have difficulty in assessing which marketing is relevant to you, but you can instead change your preferences for mailings. You can do this by contacting customer service at info@rehband.se

Right to data portability:
You have the right to receive a copy of the personal data that concerns you in a structured commonly used format (data portability) and in some cases to have this data transferred to another personal data controller. The right to data portability only covers information that you have provided to us and that we process on the basis of certain legal grounds, e.g. an agreement with you.

Withdrawal of consent
You have the right to revoke your consent at any time. In that case, we will not continue to collect new information for purposes based on your consent. However, we have the right to continue to process information already collected in accordance with the consent given, but we will not supplement or update this information. If there is no other legal basis that requires us to save the data, we will delete it. If you want to revoke your consent, you are welcome to contact our customer service at e-mail address: info@rehband.se

Complaints to the supervisory authority
If you believe that we handle your personal information incorrectly, you can contact us. You also have the right to submit a complaint to the supervisory authority (Datainspektionen / Integrity Protection Authority)



Source from which the data is retrieved
In addition to the information that you have provided to us or that we have collected from you based on what purchases you have made or how you use our services, we may also collect personal information from someone else, eg. from third parties.

Klarna will collect personal information about you in connection with payment. Klarna is thus responsible for personal data for such personal data in accordance with Klarna's terms



How do you contact us most easily with questions about data protection?

Since we take data protection very seriously, we have special employees at the company who handle these matters, and you can always reach them at info@rehband.se



Cookies
Accepting cookies is not a prerequisite for being able to visit our websites. However, we would like to point out that our website and service only have a limited functionality, if you do not allow us to set cookies.

What are cookies?

Cookies are small text files that are saved on your computer and that save certain settings and data for data exchange with our system via your browser. There are basically two different types of cookies, so-called session cookies, which are deleted when you close your browser and permanent / temporary cookies, which are stored on your computer for a longer or unlimited period of time. This storage helps us to design our web pages and our offers and makes its use easier for you. For example, some of your entries are saved in a way that prevents you from having to repeat them over and over again.


Which cookies are used by ABG?
Most of the cookies we use are automatically deleted again from your computer when you close your browser (end of session). That is why they are also called session cookies. Session cookies are needed, for example, to be able to offer the shopping cart function on several pages. In addition, we also use cookies that remain on your computer. At the next visit, it is automatically registered that you have already visited us before and which inputs and settings you prefer. These temporary or even permanent cookies (life 1 month to 10 years) are saved on your hard drive and deleted automatically when the set time is reached. It is especially these cookies that are used to make our services more user-friendly, more efficient and more secure. Thanks to these files, it is possible, for example, that you get tailored information on the page. The sole purpose of these cookies is to adapt our offers to customers' wishes and make it as convenient as possible for you when you surf with us.

What information is stored in cookies?
The cookies used by ABG only store pseudonymised data. When activating these cookies, they are assigned an identification number. Coordination with your personal information to this identification number does not take place. Your name, IP address or similar information that enables direct coordination between you and this cookie is not stored in it. Based on the cookie technology, we only receive pseudonymous information, for example about which pages in our online store have been visited, which products have been viewed, etc.

What is onsite targeting?
Based on the cookie technology, data is collected on the ABG websites to optimize our advertising and our internet offerings. This data is not used to identify you personally, but is simply for a pseudonymous evaluation of the use of the website. With this technology we can present advertising and / or special offers and services to you. The content is based on the information obtained in connection with the click analysis (for example, advertising that is focused on the fact that in recent days you have only looked at sports shoes). Our goal is to make our online services as attractive as possible for you and to present advertising that matches your interests.

Are there also cookies from third parties (so-called third party cookies)?
ABG uses some advertising partners that help make our internet offerings and websites more interesting to you. Therefore, cookies from partner companies are also saved on your hard drive when you visit the websites. These are temporary / permanent cookies, which are deleted automatically when the set time has elapsed. These temporary or even permanent cookies (lifespan 14 days to 10 years) are saved on your hard drive and deleted automatically when the set time has expired. Even our partner companies' cookies only contain pseudonyms for the most part, even completely anonymous data. This is, for example, information about which products you have looked at, if something was bought, which products were searched for, etc. In this context, some of our advertising partners also register information about which pages you visited before and which products you were interested in. The purpose is to be able to show you advertising that as well as possible corresponds to your interests.

Retargeting
Our websites use so-called retargeting technology. We use this technology to make our internet offer more interesting for you. This technology makes it possible to appeal to Internet users who have already shown interest in our online store and our products with advertising on our partners' websites. We are convinced that the display of personal, interest-based advertising is generally more interesting for the Internet user than the usual advertising, which lacks such personal relationship. The display of these advertising materials on our partners' pages is based on a cookie technology and an analysis of the previous user behavior. This type of advertising is completely pseudonymized. When using our site, cookies are used. Thus, information about your use is collected, saved and used. In addition, your information is saved in cookies even after the end of the browser session and can then, for example, be called again the next time you visit the web pages.

How can you prevent cookies from being saved?
You can set your browser so that the storage of cookies is only accepted when you consent and thus with future effect prevent cookies from being saved on your computer. If you only want to accept ABG cookies, but not those from our suppliers and partners, you can change the setting in your browser to "Block cookies from third parties".

As a rule, you can use the help function in your browser's menu bar to see how you reject new cookies and delete those you have already received.

Web analytics
To constantly improve and optimize our offer, we use so-called tracking technology. For this purpose, we use services from Google Analytics

Google Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as so-called "Cookies", text files stored on your computer. This created information about your use of this website is usually transmitted to one of Google's servers in the United States and stored there. By activating IP anonymisation on this website, however, the IP address will first be shortened before transmission within the Member States of the European Union or in other countries within the European Economic Area. Only in exceptional cases will the full IP address be sent to a US server belonging to Google to be truncated there. The IP address sent through your browser in the context of Google Analytics is not merged with other data stored by Google.


In addition, you can prevent the registration of the information about your use of the website, which is created by cookies (including your IP address), through Google and the processing of this information through Google, by downloading and installing the plugin in the browser, which you can be found using the following link: http://tools.google.com/dlpage/gaoptout?hl=en


Retargeting and third party data collection for banner advertising
Within the framework of retargeting and banner advertising, we use services from third parties, which save cookies on our site. These are the following providers:
Facebook Inc
1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy